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“The Societe Anonyme: Modernism for America” at Hammer Museum

“The Societe Anonyme: Modernism for America” at Hammer Museum

For the first time ever, a substantial selection from the Societe Anonyme collection, formed by Katherine S. Dreier and Marcel Duchamp, is traveling the country.

Published Art In America, June 29, 2006  

In 1920, artist and social activist Katherine S. Dreier met with Marcel Duchamp and Man Ray in New York to found the Societe Ano­nyme, the first museum of modern art in America. Ini­tially infused with the Dada spirit, due to the artistic orientation of her collaborators, the Societe Anonyme was for Dreier a lifelong mission within which she would support and promote a wide range of European and American modernism. Carried forward by her vision, persistence and tireless correspondence, over the course of the next several years the Societe Ano­nyme would mount no fewer than 80 innovative exhi­bitions, among them the first solo shows in America of work by Kandinsky, Archipenko, Jacques Villon, David Burliuk, John Storrs and many others. The exhibi­tions were often accompanied by lectures, symposia, performances, publications and education programs. In short order, a collection began to form, with much of the work being donated by artists or purchased at modest cost by Dreier.

Although she had hoped to preserve the collection as an independent entity, in 1941 Dreier donated the Societe Anonyme’s holdings to the Yale University Art Gallery. She continued to expand the collection over the course of the next decade and several hun­dred works were added from her estate after her death in 1952. The collection eventually comprised over 1,000 works and included major pieces by such leading figures as Duchamp, Brancusi, Mondrian, Malevich, Lissitzky and many others. While it cannot be said that the Societe Anonyme collection fell into obscurity over the course of the next half-century, neither can it be claimed that the Yale University Art Gallery made major efforts to promote or draw attention to the collection, its unique character and its numerous achievements.

In late April 2006, the exhibition “The Societe Anonyme: Modernism for America” opened at the Hammer Museum at the University of California, Los Angeles, the first stop in a four-city tour that termi­nates at the Yale University Art Gallery. Organized by Yale curator Jennifer C. Gross, it marks the first time a selection of works from the Societe Anonyme collection has traveled outside of New Haven. The exhibition does not simply display the 200 selected pieces, but employs them in such a way as to permit the story of the Societe Anonyme to unfold as the viewer moves from one gallery to the next. Impor­tant Societe Anonyme exhibitions are simulated and glass-fronted cases replete with correspondence and ephemera of various kinds are strategically placed in order to promote a better understanding of the nature of Dreier’s enterprise.

In contrast to its “rival” institution, the Museum of Modern Art, whose founding it anticipated by nine years, the Soctete” Anonyme was a modest, low-bud­get operation. It took up brief, temporary residence in a series of rented rooms in midtown Manhattan in the 1920s and then borrowed exhibition space from galleries, museums and schools. Dreier made several trips to Europe and thereafter maintained contact with the artists and dealers whom she met, who became her “collaborators.” The global nature of the current art world seems far less remarkable in light of the international communication and interchange that took place during the interwar period within Dreier’s West Redding, Conn., mailbox.

While the installation of paintings in a few of the exhibition’s galleries may strike viewers as cacopho­nous and awkward, with poorly orchestrated juxtapo­sitions, this effect was purposeful on the part of the organizers, as it reflects Dreier’s esthetic philosophy and intentions. Dreier was involved from a young age with Theosophy (a 19th-century belief system that sought to realize the spiritual unity in all things), and was inspired by the reading of Kandinsky’s Theosophy-based Concerning the Spiritual in Art (1912) to synthesize the esthetic and spiritual. She believed that “cosmic forces” were at work in modern art, assuming a wide variety of forms and carry­ing even those with ordinary talent to great heights. She therefore sought through the Societe Anonyme to celebrate modernist work in all of its manifesta­tions, without prejudice, hierarchy or categoriza­tion of any kind. In Societe Anonyme exhibitions, the works of artists from many nations were inter­mingled; paintings by major figures were installed beside those by unknowns. This approach was of course diametrically opposed to that, for example, of the Museum of Modern Art, which from its inception was geared to scholarship, art history and a focus on major masters. The Societe Anonyme may therefore be seen as revisionist before the fact and poses what today appears to be a refreshing alternative path through modernism. Within the space of the exhibi­tion, any number of wholly unfamiliar artists—a large percentage of them women—are brought to light, and many seem deserving of further study.

Dreier was born in 1877 to a family of wealthy German immigrants living in Brooklyn. She studied painting from a young age, and traveled frequently to France and Germany, where she was exposed to modern art as early as 1907-08, although her understanding remained limited until the early teens.  Two of her paintings were exhibited in the Armory Show in 1913, in which Duchamp’s descending nude created a great stir.  Drier was among those who voted against showing Duchamp’s Fountain in the Salon of Independent Artists of 1917.  She wrote to him shortly thereafter, however, praising his originality, strength of character and “spiritual sensitiveness” and admitting that the concept of the piece was new to her.1 A few months later, she com­missioned Tu m’ (1918), which was to be Duchamp’s last painting, for her library. An unlikely duo, the matronly, visionary American and the sophisticated French intellectual nine years her junior became lifelong friends and collaborators, linked through the Societe Anonyme.Although the exhibition opens with a small ori­entation gallery filled with photographs, gallery announcements and assorted bits of background information, nowhere is the name “Societe” Anonyme” explained. It apparently originated at a meeting to discuss the “experimental museum” as a suggestion from Man Ray, who thought the term “anonymous society” in French would be appro­priate for an internationally minded, altruistic endeavor organized by artists for artists. When Duchamp explained that the French term did not translate directly into English, but carried the same meaning as the American word “incorpo­rated,” he, Man Ray and Dreier liked it even better, delighting in the seeming double meaning and in the irony of attaching a capitalist name to an anti-materialist endeavor (the irony was compounded a few months later; the name was given the redun­dant appendage, “Inc.,” when it was officially sanc­tioned by the State of New York).Dada humor and spirit also played a significant role in the Societe Anonyme’s inaugural exhibition, which opened in two rented rooms in a brownstone at 19 East 47th Street on Apr. 30, 1920. This exhibi­tion is re-created in the second gallery of the current installation. On display is a highly diverse assort­ment of work: paintings by European artists Jacques Villon, Archipenko, Juan Gris, Heinrich Vogler and van Gogh; paintings by American artists Joseph Stel­la (a majestic version of Brooklyn Bridge), Patrick Henry Bruce and James Daugherty; a Brancusi sculpture; and pieces by New York Dadaists, among them Duchamp, Man Ray and Morton Schamberg. In his design of the installation of the inaugural show, Duchamp covered the gallery walls with pale blue oilcloth and tinted                                    the fireplace and woodwork to match; at the Hammer, the walls were painted a pale blue. As in the original installation, the floor was covered in gray ribbed rubber, which appar­ently had made the New York gallery seem like a neutral, quasi-industrial space.

Remarkably,   Duchamp called for all of the paintings to be framed by paper lace—a “feminine,” doilylike trim.2 On the one hand, the cheap paper frames parodied the practice of bestowing value uponpainted works by enclos­ing them in ornate frames. On the other hand, as seen at the Hammer, the paper lace frames unite all of the works on display as an installation, while compromising the power and seriousness of the individual works (i.e., they look quite funny). This is particularly true of those paintings, like the Archipenko and the Gris, that are extremely “mas­culine” in feel (thus engaging a sense of androgyny that anticipates the drawing of a moustache and goatee on the image of the Mona Lisa, which Duch­amp was to do later that year back in Paris).3 As a further point, the stark whiteness of the paper frames distorts the perception of forms in some of the paintings contained within.

The next gallery at the Hammer represents the extended series of solo shows organized by the Societe Anonyme by focusing on small presentations of work by six artists: Kandinsky, Klee, Heinrich Campendonk, Fernand Leger, Louis Eilshemius and Stella. Kandinsky, sublimely represented by, among other works, his early painting The Waterfall (1909) and the Bauhaus work Multicolored Circle (1921) was of particular significance to Dreier. Motivated by her Theosophical beliefs, she gravitated through­out her life toward a spiritually-based abstraction in both her style of painting and the work she col­lected.4 Dreier visited Kandinsky in Germany and France on many occasions, maintained an avid cor­respondence with him and made him honorary vice president of the Societe Anonyme from 1925 until his death in 1944 (Duchamp occupied the position of secretary). The undisputed gem among Dreier’s mail is the postcard, in a glass case in the last room of the exhibition, jointly written to Dreier from the bar-restaurant Oasis in Montparnasse in 1933 by Kandinsky (in German) and Duchamp (in French), in which they relate that they are eating blini and thinking of her.

The large gallery space that follows is devoted to work featured in the “International Exhibi­tion of Modern Art” held at the Brooklyn Museum, Nov. 19, 1926-Jan. 1, 1927, the most ambitious pub­lic program organized by the Societe Anonyme.5 Determined to demonstrate the vitality of modern art, Dreier gathered more than 300 works by 106 artists representing some 19 countries. She orga­nized the show with advice from a wide and impres­sive team of consultants, among them Duchamp, Leger, Kandinsky, Campendonk, Schwitters, Stieg-litz and Anton Giulio Bragaglia. A highly important collaborator was Herwarth Walden of Berlin’s Der Sturm Gallery, who was one of Dreier’s longtime mentors, About one quarter of the artists in the exhibition were American and most had never shown with the Societe Anonyme before. Many were from the Stieglitz circle, including Stieglitz himself (he showed “Equivalents” and, at Dreier’s invitation, gave a public talk). The exhibition is also notable for having featured the American debuts of both Miro and Mondrian.

As it was the most significant presentation of modern art in America since the Armory Show in 1913, and given that it traveled to three addition­al venues, one cannot help but wonder why this remarkable exhibition is not better known.1‘ One of the reasons might be that while certain Paris-based modernists are represented, among them Gleizes, Metzinger, Duchamp, Raymond Duchamp-Villon and Picabia (with a remarkable, snakeskin-framed land­scape populated by macaroni palm trees with green feather fronds), Dreier clearly favored German and Russian art and tended to avoid the French avant-garde, which was preferred by American collectors. In the 124-page, profusely illustrated catalogue that Dreier prepared to accompany the show, she wrote dismissively of Picasso, who was represented by a modest work on paper. “A middle-aged gentleman who started life full of enthusiasm and helped to cre­ate the cubist movement, which, however, is far big­ger than he is. He is a master in his own way. Though a fighter in his youth, he settled down to retirement as far as the world of art goes today painting his own individual pictures.”

In addition to the fact that she put people off with her unpopular preferences and opinions, another reason Dreier’s Brooklyn show fell off the radar might have been the ahistorical nature of her installations. Like the 1913 Armory Show, A.E. Gallatin’s Gallery of Living Art, which opened at New York University in 1927, was organized accord­ing to artistic movements or styles, which helped make unfamiliar art somewiiat more intelligible to audiences. By contrast, Dreier avoided grouping the art in any systematic way; even the works of individual artists were often separated. Major and minor artists and greater and lesser works were freely integrated, while national boundaries were ignored.

As the quality of the work is consistently high, the visitor to the Hammer finds much that fascinates and delights in the intermingling of known and unfa­miliar artists. Par­ticularly notewor­thy among the latter are the Hun­garian Laszlo Peri, Austrian-born Erika Giovanna Klien and Stefi Kiesler (the wife of Frederick Kiesler), and Lotte Reiniger, a German filmmaker whose extraordinary full-length silhouette animation, The Ad­ventures of Prince Achmed (1926), a surprise highlight of the exhibition was included because it was among the Societe Anonyme’s “educational initiatives,” shown in 1931 at an event the Societe sponsored at The New School for Social Research called “Art of the Future.” With regard to the installation at the Hammer, it should be noted that liberties were taken with the hanging policy of the Sociele Anonyme: at numerous points, conventional groupings of works are seen, as in sec­tions devoted to work by artists of the Steiglitz cir­cle, to Russian artists, to de Styl and to the work of Kurt Schwitters.

That a large section of one of the final galleries is devoted to Duchamp is important to the telling of the story of the Societe Anonyme, as he played such an important role. While his friendship and advice were always of value to Dreier, his significance to the organization seems to have been greatest at its very beginning and in its late years, when he assisted Dreier with the transfer of the collec­tion to Yale, the preparation of the first collection catalogue (compiled with George Heard Hamilton and completed in 1950) and the dissolution of her estate, for which he served as executor. At the time of her death, Dreier had the largest collection of Duchamp’s work after the Arensbergs. Although the Large Glass, which was long in her possession, was reunited with the Arensberg Collection at the Philadelphia Museum of Art, the remarkable Tu m’, which is included in the present exhibition, went with her estate to Yale.

If a major exhibition devoted to Katherine S. Dreier and the Societe Anonyme was long in coming, it was worth waiting for and has come at an opportune moment. At a time when modernism seems to have grown stale, locked in the past and all too familiar, the Societe Anonyme’s openness to “great and small talent” and to modernism in its various manifesta­tions throws open the door to fresh perspectives and a wide and diverse community of individuals, injecting new life into art-historical inquiry and providing a broader view of modernism than the one to which we have become accustomed. In a period of rampant globalization, the fact that modernism in the period between the world wars attained an almost universal dimension is worth remembering. The fact that a woman artist with limited resources working fundamentally alone, but soliciting support and advice from others, built a monumental collec­tion and legacy is inspiring at any time.

The exhibition “The Societe Anonyme: Modernism for America” has put an end to the anonymity of the Societe Anonyme and restored an important chapter of modernism to its rightful place. Whereas previously only about a half-dozen works from the Societe Anonyme were on view at any time in the Yale University Art Gallery, after the exhibition’s return the curators are planning to devote special galleries to the permanent display of selections from the collection, assuring that the story will continue to be told.7

  1. Francis M. Naumann, New York Dada 1915-23, New York, Harry N. Abrams, 1994, p. 156.
  2. Man Ray designed the lighting for this exhibition and made photographic postcards of some of the works, a number of them showing the paintings with their paper lace frames.
  3. Yet another spoof on the work of Archipenko is found in Duchamp’s anonymous “Archie Pen Co.,” the advertise­ment for Archipenko’s solo Societe Anonyme show of 1921. Reproducing one of Archipenko’s figurative reliefs with a particularly tapered bottom, it appeared in The Arts, Feb­ruary-March 1921.
  4. Dreier’s openness to other forms of modernism is again witnessed in the fact that in one of her visits to Berlin, she saw the “First International Dada Fair” with work by George Grosz, John Heartfield, Otto Dix, Raoul Hausmann, Hannah Hitch and others, and wanted to bring it to New York. Permission to take the show out of Germany was denied. Jennifer R. Gross, “Believe Me, Faithfully Yours,” in The Societe Anonyme: Modernism for America, New Haven and London, Yale University Press and New Haven, Yale University Art Gallery, 2006, p.” 127.
  5. Of the works on display in the section of the Hammer show devoted to the Brooklyn Museum exhibition, 30 were included in the original exhibition, while 16 were not. The latter, however, were selected to reflect the works featured in the exhibition and to represent the diversity of the artists and the stylistic jumps that charac­terized the show.
  6. Selections from the Brooklyn show traveled to the Ander­son Galleries, New York, the Albright Art Gallery, Buffalo, and the Toronto Art Gallery, the latter organized under the auspices of the Canadian painter Lawren Stewart Harris, whose work was included in the exhibition.
  7. The question remains: If the exhibition presented only about 20 percent of the Society Anonyme Collection, what else is on deposit at the Yale University Art Gallery? There can be little doubt that the work in the exhibition includes the best of the collection’s major pieces. Many of the excluded works are drawings and prints, or works that would have duplicated others (for example, multiple examples by a single artist), works that (for a wide vari­ety of reasons) were never included in Societe Anonyme exhibitions, or simply lesser or less relevant work than the exhibited selection. For more on the collection, see Robert L. Herbert, Eleanor S. Apter and Elise M. Kenney, eds., The Societe Anonyme and the Dreier Bequest at Yale Univer­sity: A Catalogue Raisonne, New Haven, Yale University Press, 1984. This catalogue raisonne is also available online through the Yale University Art Gallery Web site.“The Societe Anonyme: Modernism for America” is cur­rently on view at the Hammer Museum, Los Angeles {Apr. 23-Aug. 20, 2006]. It will then travel to the Phillips Collection, Washington, D.C. [Oct. 14, 2006-Jan. 21, 2007], the Dallas Museum of Art [June 10-Sept. 16,2007] and the Frist Center for the Visual Arts, Nashville, Tenn. [Oct. 26, 2007-Feb. 3, 2008]. The exhibition will finish at the Yale University Art Gallery, New Haven, Conn., in 2010. A 230-page catalogue edited by Jennifer R. Gross was published by Yale University Press.    Author: Roni Feinstein is an art historian and writer who lives in Boca Raton.

 

 

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Tagged with: Articles & Reviews, Hammer Museum, Jennifer C. Gross, Katherine Dreier, Marcel Duhamp, Societe Anonyme, Yale University Art gallery

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